Privacy Policy

ara shoes, Inc. (referred to herein as “ara,” “we,” “us” and “our”) respects your privacy and is committed to respecting your privacy and safeguarding information you share with us.

This Privacy Policy describes and governs how we collect information in connection with your use of the website (the “Website”). Additionally, this Privacy Policy describes how we use and share that information, collected at the Website Please take the time to read this Privacy Policy.

We may revise this Privacy Policy periodically and will post any changes to the Website so you remain informed about what information we collect, how we use it and under what circumstances we may disclose it. Additionally, this Privacy Policy may be supplemented or amended from time to time by other “privacy notices” posted on the Website or specific pages within the Website. These privacy notices describe in more detail the information we collect on particular pages or areas of the Website.

1. What information does ara collect?

  1. Collection at the Website.

The information we collect depends on how you use the Website.

Personal Information. We collect personal information (e.g., name, address, telephone number, e-mail address, payment card information) that you knowingly provide when you use the Website. For example, when you place an order for our products using the Website, we need to know information, such as your name, e-mail address, billing address, shipping address, phone number, and payment card information, to enable us to process and fulfill your order and contact you if we have any questions. We collect similar information if you place an order by phone. You can also create a personalized account with ara by registering on our website and, upon registering, you will provide similar information. In registering for an account or completing an online purchase, you may provide us with preferences, such as products you may be interested in. Additionally, you may sign-up for our loyalty program and newsletter.

Now and then, we may conduct surveys, contests, mailings or other promotions. If you choose to participate in one of our surveys, contest mailings or other promotions, we may request personal information, such as your name, e-mail address, telephone number, shopping habits, interests and other information to enable us to execute the promotion and notify winners. Some of this information will be mandatory to participate in the promotion; other information will be optional. We will tell you whether any information is mandatory or optional.

When you send us a request, such as by contacting customer service through the Website or by phone, we may ask you to identify yourself by name and/or e-mail address in order to send you a response, if appropriate.

Information Sent to Us by Your Browser. Most of the information we collect from you at the Website does not personally identify you to us, although it may be unique or consist of information that you consider personal. For example, we collect information that is sent to us automatically by your web browser or by using cookies, pixel tags, web beacons and other web technologies. This information typically includes your IP address, location (city and state) the identity of your internet service provider, the name and version of your operating system, the name and version of your browser, the date and time of your visit, the pages you visit and any search terms you enter while on the Website.

Cookies, Pixel Tags, Web Beacons and Similar Technologies. We use "cookies," “pixel tags,” “web beacons” and other Web technologies for a number of purposes, including:

  • to collect information about the ways you use this Website — for example, which pages you visit, which links you use, and how long you stay on each page;
  • to support the features and functionality of this Website — for example, to save you the trouble of re-entering information already in our database or to prompt the settings you established on previous visits to this Website; and
  • to personalize your experience when you use this Website.

If you have provided us with personal information by creating an ara account or otherwise, we may link the information collected using these web technologies to the personal information you have provided to us.

Cookies are small pieces of information stored by your browser on your computer’s hard drive. Most web browsers accept cookies by default, but you can change your browser settings to refuse cookies. If you do so, you may experience difficulties shopping online at the Website.

Pixel tags or web beacons are tiny graphic images used to help us analyze your online shopping patterns, create appropriate content, and deliver e-mail in a format you can read. When you access this Website by clicking on a link in an electronic communication you receive from us, your browser tells us that someone has clicked on a particular link in that particular electronic communication. We use this information to improve our marketing efforts.

In addition, we review our server logs — which contain visitors’ IP addresses — for security and fraud prevention purposes. If criminal activity is suspected, we may share our server logs and the personal information we have collected through this Website with the appropriate investigative authorities who could use that information to trace and identify individuals.

Employment Information. You may use the Website to search for job openings at ara and to submit a job application. When you use this Website to apply for a job, you will be asked to provide certain personal information, such as your name, address, telephone number, e-mail address, educational background and employment history. You may also send us your résumé and other information relating to your job search or application. We use this information only for recruiting and employment purposes; we do not use it for marketing purposes. If you are hired by ara, the information you provide during the recruiting process will become part of our employee records. If you are not hired by ara, we may retain your information to allow us to contact you if another suitable employment opportunity becomes available.

Third-Party Cookies. Some third-party services we use, such as Google Analytics, may place their own cookies in your browser. Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the data collected to track and examine the use of the Site, to prepare reports on its activities, and share them with other Google services. Google may use the data collected to contextualize and personalize the ads of its own advertising network. Please see (or any other URL Google may provide from time to time) for information about how Google may use your information and how you may be able to control the information sent to Google.

This Privacy Policy covers only our use of cookies, web beacons, and other similar technology, and not the use of such technology by third parties. Similarly, this Privacy Policy does not apply to third party websites accessed via hyperlinks within the Website.

2. How does ara use the information it collects?

When you place an order at the Website we use your information to process and fulfill your order. We may send you an e-mail to confirm or to update you on the status of your order. We may also need to contact you by regular mail, e-mail or phone if we have any questions about your order. We may also use your information to respond to any of your customer service inquiries.

We also use your information to operate and improve the Website and to deliver the products and services you have requested. We keep track of the pages you visit and the manner in which you use the Website to determine what products are most popular and whether to make changes to the Website. Also, we may, from time to time, review your information and information of other customers to help us analyze trends, purchasing patterns and preferences, and demographics.

When you place an order, create an account, check on the status of an order, give us your e-mail address, sign-up for our loyalty program or become a registered user, complete a survey or participate in a contest, mailing or other promotion on the Website, we use the information you provide to us to send e-mail, regular mail or text messages, as applicable, to you about our products, services or other promotions or events you might be interested in, unless you indicate that you do not wish to receive such e-mail, regular mail or text messages.

We may also use the information you provide to us to personalize your shopping experience by using your product interests, shopping patterns and purchase information to recommend other products, services or promotions that we believe you may be interested in. We may also notify you of changes to the Website.

We may combine the information you provide to us with data that is publicly available and data that we collect at our marketing events or receive from other sources.

3. Does ara share your information with third parties?

We may share your information with our trusted third-party service providers to help us manage and operate the Website, process your orders, perform statistical analysis, send you e-mail, regular mail or text messages, provide customer support and perform other important services.

Unless you give us your permission to do so, we will not share your personal information with unaffiliated third parties to enable those third parties to offer you products or services or otherwise market or promote such product or services. However, we may partner with third parties to help us collect and aggregate certain information collected at the Website. We may share this aggregated, non-personally identifiable information with existing and prospective business partners and advertisers. None of the aggregate information will contain any information that identifies you individually.

If you select an alternative means of payment for any order (e.g., PayPal or another form of alternate payment), you provide the personal and financial information needed to process your application or purchase directly to each provider associated with processing the payment. The companies that administer these programs are independent of ara and have their own privacy policies.

We and our third party service providers may disclose specific individual information if we or they reasonably believe it is necessary to: (i) investigate any suspected misuse of a Website; (ii) comply with applicable federal, state or local laws, rules, regulations or orders; (iii) to protect or defend the rights, property and interests of ara, our customers, or the interests of our third party service providers; or (iv) under exigent circumstances, to protect the personal safety of users of a Website or the public.

Your information may be transferred to another entity that succeeds to all or part of ara’s business in connection with a sale, reorganization, consolidation or merger. Your information may be shared under obligations of confidentiality and non-disclosure to a prospective successor or purchaser of ara’s business.

4. How can you unsubscribe or change your information?

We want to communicate with you only if you want to hear from us. If you prefer not to receive information from us or would like to update or change your personal information or preferences, please send your request to us via the points of contact listed at the end of this Privacy Policy. Please provide your full name, company name, address, and email address so that we can locate you. We will respond to your request within a reasonable period of time. To unsubscribe from an e-mail list, please follow the instructions in any e-mail you receive.

In addition, you may be able to set your browser to refuse all or some browser cookies, or alert you when cookies are being sent. Visit your browser’s homepage to learn about such settings. If you disable or refuse cookies, please note that some parts of the Website may then be inaccessible or not function properly.

5. What rights do you have if you are a California resident?

California Civil Code Section 1798.83 permits users of the Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us at the points of contact listed below.

6. What security measures does ara use to protect your information?

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. Although we use measures to help protect your information against unauthorized access, use or disclosure, we cannot guarantee the security of information provided over the Internet or stored in our databases. Your transmissions are, therefore, at your own risk. We are not responsible for unauthorized circumvention of any privacy settings or security measures.

Not all of the pages on the Website are secure. Most of the pages on our Website provide information to you about ara and our products and do not allow you to provide us with personal information. As a result, these pages are not secured using encryption or other technology. We do, however, use encryption technology to secure all pages that allow you to provide us with personal information and/or purchase our products. You may use your browser tools to identify whether any particular webpage is “secure” or not.

Our Website uses Secure Sockets Layer (SSL) technology to secure the personal information you provide to us. The information you provide when you place an order is encrypted (or coded) using a secure server intended to maximize security. This encryption makes it extremely difficult, but not impossible, for a third party to access your information within ARA’s servers.

7. Links to Other Websites.

This Website may, from time to time, contain links to websites owned and operated by third parties (“Third-Party Sites”). We encourage you to review the privacy policies of such Third-Party Sites so that you understand how those websites collect, use and share your information. We are not responsible for the privacy policies or other content on Third Party Sites.

8. Children

Access to and use of the Website is made available only to people who can form legally binding agreements under applicable law. The Website is intended for a general audience and is not intended to be used by minor children. If you are under 13, do not use or provide any information on the Website or on or through any of their features, register on the Website, make any purchases through the Website, or provide any information about yourself to us, including your name, address, telephone number, or email address. ara does not knowingly collect personal information from minor children. If we learn that we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe that we might have information from or about a child under 13, please contact us at the points of contact listed below. Children accessing the Website should obtain the permission and assistance of a parent or legal guardian. If you allow your minor child or a child for whom you are a legal guardian (a "Minor"), to access the Website, you will be solely responsible for: (i) the online conduct of such Minor; (ii) monitoring such Minor's access to and use of the Website; and (iii) the consequences of any use of the Website by such Minor.

9. Governing Law

This Privacy Policy will be governed by and construed in accordance with the laws of the State of New York, without giving effect to its conflicts of law provisions. By accessing or using the Website, you consent and submit to the exclusive jurisdiction and venue of the state and federal courts located in New York. A printed version of this Privacy Policy will be admissible in judicial and administrative proceedings based upon or relating to this Privacy Policy to the same extent and subject to the same conditions as other business documents and records originally generated and maintained in printed form.

10. Miscellaneous

In the event that any provision of this Privacy Policy conflicts with applicable law, rule, regulation or order or if any provision is held invalid by a court with competent jurisdiction, then such provision will be deemed to be restated to reflect as nearly as possible the original intentions of the parties, and the remainder of this Privacy Policy will remain in full force and effect. Any failure by ara to insist upon or enforce strict performance of any provision of the Privacy Policy or to exercise any right under the Privacy Policy will not be construed as a waiver or relinquishment of ara’s right to assert or rely upon any such provision or right in that or any other instance, rather, the same will be and remain in full force and effect.

11. Contact Us

We welcome your comments and questions. Please contact us at:

ara shoes, Inc.
Attn: Privacy Policy Inquiries
701 Canton Street
Suite 109/110
Ogdensburg, NY 13669
Phone: 877-240-2365